Structured data first
The API starts with the catalog record, not a blank prompt. Product, property, and vehicle fields ground the script, shot direction, and overlays.
About CatalogReel
Built for teams turning catalogs into video infrastructure.
Send catalog data and photos. Get back a polished, narrated, branded video. We package the production workflow behind that output into a developer-first API: grounded inputs, reliable job state, predictable pricing, and finished media your product can hand to customers.
Developer-first APIPrepaid balanceSuccess-only billing
The problem is not making one good video.
The hard part is making a finished video for every item in a changing catalog without putting an editor, a timeline, or a manual QA loop in front of every SKU, listing, or VIN.
CatalogReel was shaped around that operating reality. The system treats catalog data as the source of truth, picks and directs the strongest photos, writes narration from structured fields, renders deliverable segments, and returns media through an API lifecycle your app can automate.
We are building it as product infrastructure: boring where it should be boring, cinematic where the output needs to sell, and transparent enough that customers can understand every charge they spend.
What we believe
Three principles behind the product.
Production without a timeline
Shot selection, direction, narration, music, segment rendering, stitching, and delivery run as one async job behind your product.
Billing users can audit
Prepaid balance is reserved up front, committed only when the video succeeds, and refunded automatically when a job fails or is cancelled.
Who we build for
A production API for the people who have to ship the workflow.
For developers
One endpoint, predictable lifecycle.
Create a job, poll or take the webhook, then store the finished MP4 and thumbnail. Idempotency keys make retries safe.
For platforms
Video generation behind your own UI.
Sub-tenant scoping lets one integration generate videos for many customers while keeping branding and usage isolated.
For operators
Finished media, not raw clips.
Videos arrive narrated, branded, caption-ready, music-scored, and formatted for product pages, listing pages, and social.
Live today
The pieces needed for production use.
The public surface is intentionally narrow: send catalog data and photos, choose the creative controls that matter, and get finished video back through a job model that your product can trust.
- Vehicle, real estate, and ecommerce video packs
- REST API, OpenAPI spec, docs, playground, and webhooks
- 720p and 1080p output with prepaid balance
- AI shot selection, cinematography planning, narration, music, and captions
- Brand overlay, call-to-action, end-card, and listing URL support
- Idempotent requests, API-key limits, sub-tenant scoping, and refundable reservations